Small business owners need to change their practices to focus more on profit.
Many organizations consider information technology (IT) a painful but necessary expense, an unfortunate business cost that should be managed and kept as small as possible. In fact, IT can be a powerful engine for revenue growth and increased profitability.
Too often we treat IT as a utility, like lights and plumbing. What was once new and exciting has become familiar and boring, and we can no longer imagine the incredible things we could do with all this power at our fingertips.
This is wrong.
Why your IT Projects can Fail
- Little-known business needs
- Little-known business benefits
- Trying to force the wrong solution, usually pre-packaged
- Silver bullet syndrome, in which the acquiring company believes that the technology will solve organizational problems
- Sellers who focus on technology, not business.
Let's look at ways in which IT can generate for you revenue or reduce costs and provide a real example of each approach based on our work.
- Increased operational efficiency. One area where information technology excels is by increasing operational efficiency.
- Increased scalability. Many companies encounter increased demand for their products or services, but find that their IT systems cannot keep up. When systems fail to keep up, the company loses opportunities.
- Higher revenue and new revenue. Some companies have room to grow within their market but are not able to do so because the systems they need to produce new products or services do not exist. The development of these systems allows for organic growth within the existing market.
- Improved customer experience. Improving an organization's customer experience increases customer loyalty and spending, encourages acceptance of new products and services, and brings new customers through organic word of mouth marketing.
How we accompany you to the success of your IT projects
- Planning to invest much of your effort to truly understand what the company and its employees need and want.
- Understanding the benefits of a possible new system.
- Not forcing the wrong off-the-shelf technology, i.e. building the technology around the opportunity and its solutions.
- Recognizing that the automation of an incorrect process generates only an invalid, not quick, not reliable process.